5 Reasons Why Women Around the World Are Ditching Classic Lipstick for Auraglow

Auraglow
Claire Bennett
By Claire Bennett
"Before buying yet another lipstick that will end up at the back of a drawer: READ THIS. The formula finally made for mature lips after 40."

1. I never imagined that a sheer lipstick could become MY perfect shade.

The tube is completely clear when you open it. I thought it was a joke. Then I applied it and watched the color transform into a soft, natural pink, as if it had been made just for me. And it had. The product detects the lips’ pH. Every woman gets a different color.

No one told me my lips would be softer by the end of the day.

My lips have always been extremely dry. After 40, it got worse. Every lipstick I've tried has only made things worse: chapped lips by noon, peeling skin by dinner.

This one contains jojoba oil. At 6 p.m., my lips were even softer than when I applied it. I shed a little tear.

3. No one had warned me about the compliments.

My husband interrupted himself mid-sentence to tell me my lips looked incredible. He hadn’t said a thing about my lips in thirty years. Then strangers started asking me what I was wearing. My stepdaughter (who never gives compliments) asked for the link.

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4. Who would have thought I could stop reapplying it five times a day?

I always had a lipstick in my bag, in my car, and in my bathroom drawer. I used to check the mirror after every sip of coffee. With this one, I put it on in the morning and forget about it until bedtime. Coffee, lunch, dinner... it’s still there. I don’t even take it with me anymore.

5. Why didn't anyone tell me I could buy one and get one free?

I bought it at full price like an idiot. Two weeks later, they launched a “buy one, get one free” offer. If you’re reading this, don’t make the same mistake I did: get two while the offer is still valid. One for you, one for your sister.

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Janice Lee
Janice Lee I just received mine, it's great 😊
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Diane Stewart
Diane Stewart I used it for the first time last night, I loved it, and now my 2 friends want to order it 👌
7 weeks · Like · Reply · Hide ❤️ 3
Sapphire Jai
Sapphire Jai It took a little while to arrive, but I really recommend it. Very happy with the results 👌
4 weeks · Like · Reply · Hide ❤️ 11
Triin Abiline
Triin Abiline Sapphire Jai Hi, what shade is it? 🙈
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Sapphire Jai
Sapphire Jai Triin Abiline There isn't a shade since it adapts to your lip color! So it'll definitely look great on you ✨
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Emma Richardson
Emma Richardson An incredible formula: my lips stay super soft and moisturized all day 🥰
3 weeks · Like · Reply · Hide ❤️ 7
Sophie Williams
Sophie Williams The fact that it adapts to our skin tone is amazing! A unique result guaranteed 😍
5 weeks · Like · Reply · Hide 4
Rachel Thompson
Rachel Thompson I already ordered my second one 😂 My sister stole the first! I absolutely love it
2 weeks · Like · Reply · Send a message · Hide ❤️ 5
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Excellent 4.8 - 1,158 reviews

AuraGlow™

NEW: 🏆 INNOVATION IN LIPSTICK 2026

Check Adapts to your natural lip color

Check Stays put through coffee breaks and meals

Check Doesn't settle into fine lines

5 left in stock, ready to ship

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Customer Review
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Lori F.
A real revolution! My lips found their perfect shade in just a few seconds, and the color didn't budge all day.

How does Auraglow's custom color effect work?

Auraglow subtly reacts to the pH and natural tone of your lips to create a unique shade of pink. It’s the perfect way to instantly achieve a totally personalized “your lips but better” effect.

Does it effectively hydrate the lips?

Yes! Thanks to its formula enriched with squalane and jojoba oil, it deeply nourishes, softens, and protects dry or tight-feeling lips, while acting as a true daily treatment.

Is the texture sticky?

Not at all. Auraglow offers a lightweight, melting, ultra-comfortable texture that glides over your lips without leaving a sticky or heavy finish. You completely forget you're wearing it!

How well do the color and shine hold up?

It offers excellent long-lasting wear. The color blends with your lips for an even result that doesn’t bleed into fine lines or fade unevenly.

Does this shade suit all skin tones?

Absolutely. That’s the magic of Auraglow: because it adapts to your unique body chemistry, it flatters every skin tone, from the fairest to the darkest.

Warranty and returns

If you are not completely satisfied within 90 days, you can easily return the product. Simply send us an email, and we will take care of your refund according to our refund policy

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Aura Glow
Regular price 28,90 €
Regular price Promotional price 28,90 €

YOUR SKIN, CONFIDENCE WITHOUT LIMITS

Join the 5,000+ women who have regained their freedom.

Auraglow: Give yourself perfect lips where conventional lipsticks fall short…

No more unpleasant surprises with classic lipsticks or low-quality lip glosses! Their promise may sound appealing at first, but after just a few hours, the results are often disappointing: a cakey feel that highlights dry patches, an ultra-sticky finish that catches your hair, or that chemical-looking neon pink that does absolutely nothing for your skin tone. On top of that, they merely color the surface without ever caring for your lips.

Auraglow works completely differently.

Thanks to its innovative formula infused with squalane and jojoba oil, it instantly blends with the skin of your lips to adapt to your pH, with no heavy feel and no compromise on comfort.

✨ Why you'll love it:

  •  A custom color: magically adapts to your skin tone for a unique look and an instant "my lips but better" effect.
  •  Deep care: packed with nourishing ingredients, it hydrates, softens, and protects your lips all day long (with zero dryness).
  •  Absolute comfort: a lightweight, completely non-sticky texture that you'll forget you're wearing as soon as you apply it.
  •  A flawless finish: plump, radiant, beautifully enhanced lips in a single swipe, ready to take on the day.

Rated 4.8/5

Based on 1,158 reviews

  • Michelle K.
    Verified buyer
    Love it! It hydrates really well thanks to the jojoba, and the color adapts to my lips right away. Great!
  • Jeanne S.
    Verified buyer
    I was a little skeptical about the idea of lipstick that adapts to your skin tone, but the result is gorgeous! It gives a really luminous, natural pink. Plus, the squalane keeps my lips really well nourished all day without feeling sticky.
  • Daisy H.
    Verified buyer
    Received quickly and already adopted. No sticky feeling and a unique color that instantly enhances your look.
  • Janette W.
    Verified buyer
    Honestly, a wonderful discovery. No more searching for the right shade—Auraglow does it all by itself. It feels incredibly comfortable, like a real skincare treatment. I highly recommend it!
  • Anna M.
    Verified buyer
    Very happy with my purchase. Customer service is great, and the product is really effective.
  • Ashley O.
    Verified buyer
    I was looking for a product that would hydrate my dry lips while giving them a healthy glow without looking too done, and Auraglow exceeded my expectations. Thanks to the jojoba oil and squalane, my lips feel soft, nourished, and plump from morning to night. The way it adapts to our skin tone creates a perfectly customized dusty rose shade. No more stiff or sticky textures - this has become an absolute must-have in my handbag!
  • Laurie P.
    Verified buyer
    Fast delivery and incredible comfort.
  • Manolyne M.
    Verified buyer
  • Josephine A.
    Verified buyer
  • Laura D.
    Verified buyer
  • Marie A.
    Verified buyer
  • Christine A.
    Verified buyer